Photographer: Klaus Pichler (Austrian, lives and works in Vienna)
Texts compiled and edited by Clemens Marschall
Translations (English Edition): Charlotte Maconochie and Clemens Marschall
Design: Roland Hörmann
Publisher: Edition Patrick Frey, Zurich, Switzerland, 2016
Hardcover book, sewn binding; 250 unnumbered pages; 120 color photographs; German and English editions; including 100/96 pages of text, with quotes by owners and patrons, list of venues, and glossary; printed and bound in Austria; 29×23 cm
Copyright © 2016 – Photography: Klaus Pichler; Texts: Clemens Marschall; Publication: Edition Patrick Frey
This work contains a pictorial portion of 120 color photographs by Klaus Pichler and four interspersed text portions totaling 96 pages (English edition) and 100 pages (German edition), bound in four segments within the picture sections. These text portions consist of a huge number of quotes (collected and edited by Clemens Marschall) that give fascinating insights into the lives of both the owners and the patrons of small Viennese bars that are the subject of the photographs, as well as a list of these 70 or so venues that the authors visited and depicted, a glossary of some of the choice phrases and terms from the quotes (how about “Baucherl” and “Strizzi” for starters!), and the customary publishing information. The German text portion is slightly larger because it includes an expanded glossary of choice local dialect and colloquial expressions. Wherever the images contain relevant language material, a translation is thoughtfully provided below the picture. An impressive collection of visual and textual data!
So here we have Vienna (not Hamburg as in the case of Anders Petersen’s Café Lehmitz), a documentation of not just one but many similar small bars, often on the brink of financial disaster and destined for a subsequent demise, and patrons that derive a “good time” both from the liquid refreshments consumed as well as from a shared coexistence marked by comfort and camaraderie. As for the photographic documentation, Pichler ably demonstrates the efficacy of color for this stark documentary work, where formerly monochrome images were the standard. Color is just fine for the impact that is required for this in-your-face dramatic presentation of people tableaus and “barscapes.” The horizontal format predominates. In 2013, Doug Stockdale reviewed a previous work by Klaus Pichler that also demonstrated his eye for the unusual.
A world that is not always so observable is shown here. These small bars are mostly very funky and idiosyncratic. Their customers are depicted in various stages of inebriation and sometimes acting out or clowning for the camera – they are being themselves and sharing their special world with us. In control of themselves or not, they do not seem to feel shame to show us their definition of togetherness and belonging. As outsiders looking in on them, we marvel at their narrowly defined bit of paradise. One of the intriguing tasks for the viewer is to imagine who said what, since the quotes articulated by owners and patrons, though attributed, are not assigned to any specific individuals depicted in the picture section, but they do allow us to study a variety of insider perspectives to complement the visual documentation.
I consider this comprehensive volume a most enjoyable new classic!