Photographer: Christian Nilson (born Lerum, Sweden; resides Zürich, Switzerland)
Publisher: Scheidegger & Spiess, Zürich, Switzerland, © 2016
Essay: Jon Bollmann
Text: English and German
Cloth-bound sewn hardcover with debossed circles and cut holes; 96 numbered pages, four-color lithography, 67 images, not captioned; 19.5×26.5 cm, printed in Germany
Photobook Designer: Greger Ulf Nilson
The essay by Jon Bollmann makes reference to Robert Frank’s The Americans (1956); we are also reminded of Rene Burri’s Die Deutschen (1962+); both of these forerunners are Swiss. And way before that, the German photographer August Sander’s approach to the portraiture of a nation’s people is also well known. While it does not seem possible to capture all the characteristics of a people in a single project, there are always particular reference points and points of view.
Christian Nilson’s viewpoint is different. As a Swede who has lived in Switzerland for over a decade, he shows what the country means to him, in color and in a modern style. There are touches of street photography (somewhat reminiscent of the in-your-face type of work by people like Bruce Gilden). Nilson also often uses flash, even in sunlight, to illuminate every corner of those shots. This gives the images a bright and cheerful appearance. He also has a strong eye for detail, along with humorous juxtapositions and overviews. One detects a sense of respect and wonder, which rubs off on the viewer, and allows an appreciation of his work as fine art photography as well. Nilson displays many of the expected clichés: mountains, traditional folk costumes and local customs, and others that we expect to see when we think of Switzerland. And for good measure, the designer has added a simulated cheese cover with actual holes, and cheese wrapping paper for the special edition! At the same time we see modern everyday life that is not any different than that in other countries – people in their rooms, eating, shopping, and similar daily activities.
The layout of this volume is also varied and keeps us alert. We find a variety of small and large placements of the images, at various aspect ratios, all the way to totally flush double page spreads. The result is that the viewer can puzzle over many of the pictures, trying to figure out the location and meaning of the activity in which the subjects are engaged, as well as their juxtapositions. There is no particular social criticism or political agenda that the author seems to have in mind. The idea we get is that Switzerland is a mixture of old and new, like any other country. It is just that the particulars of the “old” are different (in this case, based on a history of many centuries), while the elements of contemporary life seem universally shared. Thus, for instance, we find adults playing Batman or Superman for their children or for each other’s cosplay amusements, and the vendor of apricots, “Apricot-Andi,” uses techniques of modern marketing, such as his selfie, at his stand, while the stout townsfolk are seen in their expected traditional rural appearance, engaged in the life of country folk. And all of this coexists quite normally, to constitute the contemporary Swiss mix of country and city life, of historical customs and everyday mundane continuity in a modern society.
A thoroughly enjoyable volume!