The PhotoBook Journal

July 7, 2017

LACP workshop: Marketing Your Photo Book

Filed under: Photo Book NEWS — Tags: , — Doug Stockdale @ 1:27 pm

Photo_book_marketing-book-fair

Just a brief followup reminder from my earlier announcement in April that there is still space available for the LACP (Los Angles Center of Photography) workshop Marketing Your Photo Book which I am leading. Marketing and selling a photobook has similarities to photographic prints but there are enough nuances that if not addressed can end up with you having boxes and boxes of books in your garage, not in your audiences hands. You don’t want to have your first photobook become your last photobook.

Marketing Your Photo Book – This is a one-day workshop being held on (Note: schedule change; now Sunday, October 29th, 2017 Saturday, July 22nd ) in Los Angeles. This workshop is is intended for photographers and artist who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher. I will provide creative and practical approaches to marketing your photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Let me know if you have any questions,

Cheers!

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