The PhotoBook Journal

November 3, 2017

Douglas Stockdale – Guide to Self-Publishing an Indie Artist Book

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Author and Principal Photographer:  Douglas Stockdale (born Butler, PA; resides Rancho Santa Margarita, CA)

Publisher: Self-published; first edition, first printing of 400; copyright © 2017

Text: English

Stiff-cover saddle-stitched book of 40 numbered pages with 14 images on several types of paper; 7.5×9 inches; full-color digital lithography, printed by Dual Graphics, Brea, California; $19.95 plus shipping ($4.50 in US & $15.00 USD other countries)

Book Design: Douglas Stockdale and Craig Evans – Text Editor: Gerhard Clausing – Cover Photograph: Scott Mathews

 

Notes: 

This book had its debut at the Medium Festival of Photography in San Diego, California, on October 26, 2017, and was received with great enthusiasm. It is a detailed guide to help the artist through all the steps and considerations to keep in mind when thinking about and executing an independently published artist book.

Douglas Stockdale, editorial founder of and prolific contributor to The PhotoBook Journal and SoCal PhotoExchange, who has been our guide through many artistic and publishing intricacies which he has discussed in hundreds of book reviews and articles, really gets to the point in this publication. Fortunately, his collaborator and sponsor in this venture is the renowned printing and communications company Dual Graphics in Brea, California, which already assisted Ansel Adams in artfully transferring his photography to print many years ago.

Doug certainly practices what he preaches. As a successful mentor and leader of workshops dealing with planning, producing, and marketing photo books, and as an author of a number of them himself (In Passing, Ciociaria, Pine Lake, Bluewater Shore), he is able to lay out logical and creative patterns for planning and doing artist books that are designed to help artists avoid many possible pitfalls that he has observed over time. The discussion is divided into five stages, which also constitute the chapters of this book:

  1. Book Pre-Visualization
  2. Marketing (including funding and fundraising)
  3. Book Development (including editing, sequencing the images, and making a book “dummy”)
  4. Book Design (and options)
  5. Book Production

Just to name one very important consideration, this Guide introduces marketing issues early in the process, rather than at the end, as others have done, since marketing information and decisions are integral to all other considerations that follow. Doug also devotes important space to the topics of selecting and sequencing the images to be included in an artist book, a topic that is sketchy in other guides on publishing your own artist book. There are many other planning considerations that he discusses to help the reader untangle potential difficulties.

Another fascinating feature of this book, extremely useful and exclusive, is the addition of sample pages of several different types of paper on which the same color and monochrome images are printed, so that the effect of printing on papers with different surfaces and characteristics can be seen. While the images below are no substitute for getting the actual book and studying the printing on the actual paper, they allow you to begin to see some differences. This feature alone is worth more than the cost of the book, as it is the best demonstration for working closely with a top-notch printing company, and to alert the potential maker of an artist book to all the details that can make a huge difference. There are also detailed descriptions of the papers included, as well as definitions of many terms that make the artist more knowledgeable when dealing with the printing and binding options. Needless to say, the author’s style is to the point, easy to read, and not filled with unnecessary technical jargon.

This book is highly recommended, especially if you are not quite sure about doing an artist book. The overview and the details provided here will help you understand and appreciate the process and will serve as a checklist to guide you through the entire process when you have made the decision to take the plunge, which will be greatly facilitated when consulting this publication during the sojourn.

 

Gerhard Clausing

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September 16, 2017

Open call – The Anamorphosis Prize

Filed under: Artist Books, Photo Book NEWS, Photo Books — Tags: , , — Doug Stockdale @ 11:31 am

Bluewater Shore limited edition artist book

Bluewater Shore, copyright 2017 Douglas Stockdale

Open call: The Anamorphosis Prize for self-published photo-based books.

The Anamorphosis Prize was established to promote excellence, dialogue and excitement in the field of self-published photobooks and photo-based artist books.

The word anamorphosis is derived from the Greek, ana meaning again and morphe meaning form. Anamorphosis is a distortion that demands a change in perspective from the viewer in order to be properly and completely viewed. This can be interpreted today as a whole new way of looking at things.

Self-publishing is creatively liberating. The most interesting and daring developments often occur on the margins. Allowing greater control over a creative vision and expression, self-publishing drives revolutionary change within the orbit of the photobook culture and enables the artist to autonomously sculpt a vocation.

The Anamorphosis Prize will be held 3 years in a row starting in 2015 and the winner will be chosen from a shortlist of 20 books, 3 of which will receive special jury mention. All submitted books will be donated to Franklin Furnace and the shortlist of 20 books will also be included in the MoMA library.

The winner will receive $10,000. Best part: No strings attached!

Requirements for a self-published book to be submitted:

Book must be self-published in an edition of 50 or greater

Self-published means just that: self-published!

No collaboration with any publisher, no matter the size, is allowed

There is NO entry fee (but a copy of the book will be required as part of the submission)

In order to be considered, the (book) entries must be received by November 1st, 2017.

The shortlist of 20 books will be announced by end of November (then you will need to submit two more books; one for display at a pending exhibition and one for the MoMA library).

Winner will be announced January 1st, 2018 (great way to start the year for some lucky person!)

Expect some stiff competition (yes, my submission of Bluewater Shore is #45), but if you have self-published a photo-based book, there is no reason not to enter. So check it out.

Cheers & Best of Luck!

Douglas Stockdale

September 12, 2017

NY Art Book Fair – September 2017

NY Art Book Fair 2017 logo

NY Art Book Fair, Printed Matters, Inc

Big reminder that Printed Matters NY Art Book Fair is almost upon us, with a preview September 21s and the event runs September 22nd – 24th, 2017 at MoMA PS1, Long Island City, Queens.

While access to the Preview, from 6-9pm, is a whopping 10 bucks (and supports NYABF17), the main event on Sept 22-24th is FREE to attend. Did we mention that this is FREE to attend. Well yes it is!

One of the main book events in NYC! At least when held in LA, this is an opportunity to see a diverse and broad range of indie publications and usually has an area focused on photobooks, although many of the indie photobook publishers are widely dispersed and part of the fun is hunting them down.

Regretfully The PhotoBook Journal team will not be present for this NYC event, but look for us at LA Art Book Fair in early 2018.

Cheers!

August 29, 2017

FineBooks & Collections – Autumn 2017

Filed under: Photo Book Discussions, Photo Book NEWS, Photo Books — Tags: , — Doug Stockdale @ 2:13 pm

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Copyright 2017 by Journalistic, Inc., Chapel Hill, NC

Editor: Rebecca Rego Barry

Photography columnist: Andrea Volpe

Stiffcover, perfect bound magazine

Through serendipity I recently came to know of FineBooks & Collections, a quarterly published by Journalistic, Inc. out of their Chapel Hill, NC offices. As you might imagine the magazine reports on all things related to “Fine” Books, Manuscripts, and other published empheria that might end up in a collection.

The events that led to my obtaining a review copy of FineBooks was a survey article being prepared about photobooks, titled Photography in Motion, Collecting Photobooks is a way of Collecting Change by Andrea Volpe. One of the subjects that Volpe discussed was Yale’s Beinecke Rare Book & Manuscript Library acquisition/donation of the Indie Photobook Library develop by Larissa Leclair (we reported on this earlier). To illustrate the indie type of phtotobooks in Leclair’s collection, FineBooks wanted to use the cover of my photobook Ciociaria, published by Edizioni Punctum that was included in the Yale acquisition. That placed my photobook alongside some very nice photographic company; Alvin Langdon Coburn, Lewis Hine, Danny Lyons, Richard Avedon and Gary Winogrand.

Other articles of note for photographers and book makers: Not the End for Endpapers, a short interview of Daile Kaplan who is the head of photography at the Swann Auction Galleries and her Pop Photographica collection, a review of a Henry Thoreau exhibition that includes an interesting daguerreotype of him and her In View column (The Sum of its Parts) by Volpe.

Bottom line for those make and collect photobooks, this magazine is an enjoyable and diverse read that provides a bit more expansive book landscape.

You may also want to check out their blog, provides some interesting reading as well. This was also added to our resource page for recommended photobook blogs.

Cheers,

Douglas Stockdale

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August 23, 2017

Media partners – Lucie Foundation

Filed under: Photo Books, Photo Book NEWS — Tags: , — Doug Stockdale @ 2:51 pm

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Lucie Foundation, Photo Book Prize

We are very happy to announce that The PhotoBook Journal is a media partner with the Lucie Foundation for their first Photo Book Prize. We will continue to provide additional updates on the Book Prize as information becomes available.

The deadline for making the virtual book submission is looming. Books will not be required unless these are juried-in for the New York exhibition.

At the moment, we regretfully do not plan to be in NYC for this photobook event; I will be teaching a one-day Photo Book Marketing workshop that weekend with LACP and Gerhard will be participating in the Medium Photo Festival in San Diego. A very busy Fall schedule!

Cheers,

Douglas

August 10, 2017

Announcing LUCIE PHOTO BOOK PRIZE

Filed under: Artist Books, Book Publications, Photo Book NEWS, Photo Books — Tags: , — Doug Stockdale @ 3:13 pm

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Lucie Foundation

We think that this is another interesting photobook prize to consider; here are the details:

The Lucie Foundation is dedicated to celebrating all forms of photography, in print and online and is pleased to introduce the Lucie Photo Book Prize. This program is a juried competition open to a diversity of submissions – from published to prototype to hand-made books.  The awards will be presented to photographers, editors, curators or publishers who have created such projects anywhere in the world within the last 24 months of our public call, starting July 25. The Lucie Foundation is proud to offer two cash prizes to the top two finalists for their outstanding work – one Traditional $3,000 cash prize and one Independent $2,000 cash prize. The Traditional Prize will be awarded to a photographer, editor, curator or publisher whose book is commercially produced and distributed. The Independent Prize will be awarded to a photographer, editor, curator or publisher whose book is published and distributed independently. The Lucie Photo Book Prize will coincide with the Lucie Foundation’s programming in New York City this fall, which includes the prestigious 15th Annual Lucie Awards, the 3rd annual Lucie Technical Awards and our sister-effort, the International Photography Awards Best of Show.  The top 30 finalists will have their work displayed at Splashlight Studios in New York City on October 28, 2017.

SUBMISSION PROCESS

Photographers, editors, and curators are all welcome to submit their books. Eligible books include exhibition catalogs, prototypes, proposals, independently published, self-published, traditional, limited edition, multi-artist, multi-author, single-author, intersectional, zine, handmade, reissue, and more!

DEADLINE TO SUBMIT: August 25, 2017 (08/25/17 update): Extended to September 6th!

FINALISTS ANNOUNCED: October 2, 2017

WINNERS ANNOUNCED: October 28, 2017

APPLICATION PROCESS:  Complete Submission Form and upload PDF File of Book- http://luciephotobookprize.com/submit/ (Photobook does not need to be provided unless juried into the NYC exhibition)

  1. Traditional- $50 for first submission, $30 for each additional category.

The Traditional Prize will be awarded to a photographer, editor, curator or publisher whose book is commercially produced and distributed.

  1. Independent- $25 for first submission, $10 for each additional category.

The Independent Prize will be awarded to a photographer, editor, curator or publisher whose book is published and distributed independently.

CATEGORIES:

1-Exhibition Catalogue: Printed publication made to accompany a temporary exhibition or installation at a gallery or alternative space.

2- First: Open to photographers, authors, and publishers who have not previously had a book published by a third party publishing house.

3- Handmade: Self-published book made by hand.

4-Intersectional: Publication that mixes photography with another medium. This can include text, music, painting, graphic design, poetry, and more.

5-Limited Edition: A book that is released in a limited quantity print run.

6-Multi-Artist: More than one artist, curator, etc. is featured in the publication.

7-Multi Author: Publication composed by more than one author.

8- Proposal: Plan or scheme of a publication, including visual and text which outlines book idea. To be juried by three publishing companies.

9-Prototype: Mock-up of a proposed publication.

10- Other: Publication that does not fit within in any of the thirteen categories.

11-Reissue: A book that has not been available for a period of time, but is now being published or produced again.

12- Self-Published: Publication of any book or other media by its author without the involvement of an established publisher.

13-Single Author: Publication produced by one author.

14- Zine: A small-circulation, self-published work.

SUBCATEGORIES: Culture, Documentary, Fashion, Fine Art, Nature, Other, Photojournalism, Portrait, Single Subject

JURY

The newly established Lucie Photo Book Jury – consisting of independent curators, creative directors, editors Lucie Honorees, and photography critics – will take part in recognizing and rewarding deserving photographers, editors, curators, and publishers  who share the passion of making incredible imagery through the photo book medium. The Jury is responsible for choosing the 30 finalists, as well as the top two cash prize winners.

ABOUT LUCIE FOUNDATION

Lucie Foundation is a 501(c)3 nonprofit charitable organization whose three-tiered mission is to honor master photographers, discover and cultivate emerging talent, and promote the appreciation of photography, worldwide. Lucie Foundation presents a variety of programs throughout the year, including its signature program, The Lucie Awards.

August 8, 2017

Eanna de Freine – The Indie Photobook Publishing Guide

Filed under: Photo Books, Photo Book NEWS, Photo Book Discussions — Tags: , , — Doug Stockdale @ 12:56 pm

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Copyright Eanna de Freine 2017

Since many of the readers of TPBJ are either interested in self-publishing or at least knowing more about self-publishing, we want to share a new and (somewhat) FREE Indie Photobook Publishing Guide. Okay, maybe not entirely free, as you can read the Guide on line, but if you want to download it and obtain some of the other freebies, then you will need to recommend it to three friends, providing de Freine with some additional email addresses for his newsletter. Regretfully not always a free lunch.

So in advance I will reveal that I was involved in the development of this guide as a Beta reader, Editor and interviewed for one of the self-publishing Case Studies about my recently released Bluewater Shore. I was also joined by Clare Rowland, Tom Westbury, Euan Ross, Kalen Lee, Domenico Bruno Lobkowitz, David Flynn, Gabriele Harhoff and Uwe Bedenbecke in the Editing and other Case Studies were provided by Rohan Hutchinson, Gabrielle Harhoff, Nuno Moreira, Sebastien Tixier, Dustin Shum, Christophe le Toquin, Matej Sitar (America My Way), Sandra Koestler and Diane Vincent (OBEN).

Eanna de Freine is the publisher behind the Indie press The Velvet Cell and has seven years experience producing over 60 titles (six of which are his own photobooks) that have achieved total sales of over 5,000 copies. So he draws on all of that publishing experience as well as the collective advice from the various Editors that he has enlisted to ensure that his Guide is based on solid footing.

That said, what the guide does not get into in much depth is the editing and sequencing of a book, but the accompanying Case Studies do discuss this important aspect of developing a photobook.

Where the Guide shines is:

  • Why consider Indie publishing for your photobook
  • Important questions to ask yourself before proceeding
  • The biggest mistakes self-publishers make
  • How to fund and validate your photobook before you go to print
  • How to prepare and print your photobook in the most economical way
  • How to sell and distribute your photobook online and to bookshops
  • Creative ways to grow your fan-base and build an audience who will eagerly await your next book

Thus if self-publishing is in your future then this practical Guide should help as many photographers and artists can attest that publishing a photobook, either with an established publisher or doing it yourself, can be a bumpy ride. It is really nice opportunity to take advantage of the pitfalls and experience of others.

So check it out (here) and see if this Guide might help you on your self-publishing journey. I would be interested in hearing your feedback. I am also available to assist with mentoring you on this journey if you would like some additional assistance.

Cheers, Douglas Stockdale

July 11, 2017

LACP Book Marketing Workshop schedule change!

Filed under: Photo Book NEWS — Tags: , — Doug Stockdale @ 5:21 pm

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Regretfully I need to announce that my LACP (Los Angeles Center of Photography) one-day workshop Marketing Your Photo Book has had to be rescheduled and will NOT occur the week after on July 22 as was previously planned.

The new date for this workshop is Sunday, October 29th, 2017.

I am very sorry for the inconvenience and I really hope that everyone can make the last minute adjustments.

Best regards, Douglas Stockdale

July 7, 2017

LACP workshop: Marketing Your Photo Book

Filed under: Photo Book NEWS — Tags: , — Doug Stockdale @ 1:27 pm

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Just a brief followup reminder from my earlier announcement in April that there is still space available for the LACP (Los Angles Center of Photography) workshop Marketing Your Photo Book which I am leading. Marketing and selling a photobook has similarities to photographic prints but there are enough nuances that if not addressed can end up with you having boxes and boxes of books in your garage, not in your audiences hands. You don’t want to have your first photobook become your last photobook.

Marketing Your Photo Book – This is a one-day workshop being held on (Note: schedule change; now Sunday, October 29th, 2017 Saturday, July 22nd ) in Los Angeles. This workshop is is intended for photographers and artist who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher. I will provide creative and practical approaches to marketing your photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Let me know if you have any questions,

Cheers!

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