The PhotoBook Journal

September 14, 2017

Brenda Moreno – B to B

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Photographer: Brenda Moreno (born, Mexico City & resides Mexico & Spain)

Publisher: Witty Kiwi, Italy, copyright 2017

Text: Spanish & English

Essay: Carmen Dalmau

Stiff cover, die-cut with French folds, sewn and glued binding, four-color off-set, printed by Artes Graficias Palermo (Spain)

Photobook designer: Brenda Moreno & Paolo Berra

Notes: Brenda Moreno’s photobook B to B is an interesting curiosity as it is a beguiling narrative. We can surmise that it’s an investigation of a family, maybe even hers, located at a place that includes horses and other small animals, both alive as well as inanimate. These are the basic elements that appear to interact and become intertwined with a few individuals and animals having an occasional cameo role.

The photographs are repeated, cut apart, collage and montaged, sewn back together and appear to be clumsily taped in place, perhaps similar to an unsophisticated family album that indirectly attempts to tell us a story. In the process the story line fades and becomes incomplete, if not incoherent, which I find to be a wonderful metaphor for the inaccuracies and false stories created by memory.

Moreno provides factual visual evidence and although a photograph may be worth a thousand words, her photographs provide only a few vague clues that requires us, the viewer, to fill in the blanks. In Moreno’s book there are a lot of blanks in conjunction with many intriguing hints, which like most curiosities will continue to draw you back.

Cheers

Douglas Stockdale

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